Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Have we forgotten how to check if it’s fake news or fact?
By Eve Pennington - independent media strategist. One of the ...
Tracking Adspend and Audiences since lockdown
Since 2016 the PRC has been at the forefront of ...
PRC Contribution: Condé Nast Covid-19 Panel August 2020
Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts ...
PRC launches iPort to give more users easy access to data.
The Publisher Research Council of South Africa and Nielsen have ...
PRC planning to move away from face-to-face interviews in line with global trends and technological innovations
Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) ...
True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South ...
PAMS 2019: Inserts are integral to shopping
(June 2020) As South Africa eases lockdown levels and ...
THE DOC AND THE GURU EP20: An Interview with Josephine Buys
The Publisher Research Council (PRC) were founded and are funded ...
Back us don’t block us
Advertisers will benefit from continued use of trusted media By ...
SA publishing industry reels from news of AMP’s closure
Associated Media Publishing was one of the country’s best magazine ...
PAMS2019 – NOW AVAILABLE ON ALL SOFTWARE BUREAUX
The Publisher Audience Measurement Survey 2019 results, released last week, ...
Socio Economic Measure
PRC opens up access to the SEM to allow ...