Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Power of Print: Aftenposten front-page algorithm succeeds on multiple fronts
This is an article about Aftenposten and how it turned ...
Best of Print Ads: Only print gives multiple-opportunities-to-see
The winning best ad highlights why print is a cost ...
Power of Print: Impressions of reach and frequency
About 15 months ago, the FT began creating an audience ...
Best of Print Ads: A winning message
What has been consistent in recent months of the Best ...
Power of Print: Brands turn to newspapers in times of crisis
"Newspapers have broad reach and gravitas". Four brands have utilised ...
Power of Print: The trend of time spent
In July of 2017, data scientists, content strategists, product specialists, ...
Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to ...
Best of Print Ads: Engaging, multiple opportunities to see
Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, ...
Power of Print: 13 million daily print newspaper readers
With the FIFA World Cup and Wimbeldon sporting events happening ...
The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising ...
Power of Print: New Zealand’s Stuff showcases its redesigned newspapers
Stuff is New Zealand's largest media company and in April ...
Best of Print Ads: First prize for safety
This winning print advertisement is by Fields360 in Brazil. It ...