Print provides a depth that is extremely difficult to replicate on other media platforms. In the research conducted by research company whyfive and premium annual landscape survey, BrandMapp, the PRC provides insights into those at the top end of the SEM scale.

BrandMapp looks at 25 599 economically active adults who live in households earning in excess of R25 000 per month. In short, it paints a unique picture of economically active South Africans.

Press Release

Insights into wealthy South African’s reading habits

As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative […]

Depth: The BrandMapp 2017 Print Media Report

For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on The BrandMapp 2017 Print Media Report 

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