SOUTH AFRICA ONLINE
January 2021
Top 10 Websites
Website |
Page views |
PV MoM change |
Unique browsers |
UB MoM change |
| news24.com | 124,036,639 |
21% |
14,431,339 |
14% |
| timeslive.co.za | 37,573,952 |
17% |
8,327,730 |
18% |
| iol.co.za | 37,655,944 |
33% |
7,595,666 |
29% |
| BusinessTech.co.za |
26,942,431 |
50% |
7,302,552 |
28% |
| ewn.co.za | 30,826,112 |
38% |
5,331,376 |
16% |
| thesouthafrican.com | 15,006,176 |
31% |
4,695,5630 |
18% |
| gumtree.co.za | 85,901,380 |
32% |
4,595,101 |
19% |
| enca.com | 15,012,123 |
35% |
4,248,358 |
20% |
| dailymaverick.co.za | 12,744,343 |
30% |
3,525,527 |
39% |
| sowetanlive.co.za | 14,111,888 |
11% |
3,500,926 |
11% |
Notable insights
- January 2021 saw strong growth in overall traffic. This is in line with a seasonal increase in traffic, as people return to work after the December holidays. However, this increase was off a high base from record December traffic. Month on month, January saw a 16% growth in PVs while year on year there was a 4% increase in PVs.
- This seasonal increase together with increased interest in breaking news around the second wave of Covid-19, meant all of the above top 10 sites saw a strong month on month growth.
- Traffic generated from mobile devices continues to steadily increase. As a comparison, 68% of total traffic was generated from Mobile devices in 2019 versus 85% in January 2021.
Read the full report on the IAB SA website.
SOUTH AFRICA ONLINE
DECEMBER 2020
Top 10 Websites
Website |
Page views |
PV MoM change |
Unique browsers |
UB MoM change |
| news24.com | 102,256,275 |
17% |
12,713,534 |
18% |
| timeslive.co.za | 32,172,018 |
26% |
7,065,100 |
23% |
| iol.co.za | 28,348,853 |
5% |
5,908,994 |
-3% |
| BusinessTech.co.za |
18,001,437 |
-14% |
5,709,495 |
-5% |
| ewn.co.za | 22,328,335 |
18% |
4,589,095 |
16% |
| thesouthafrican.com | 11,449,290 |
9% |
3,972,870 |
11% |
| gumtree.co.za | 65,265,096 |
-14% |
3,874,423 |
-10% |
| enca.com | 11,099,891 |
48% |
3,539,399 |
40% |
| businessinsider.co.za | 14,279,586 |
29% |
3,204,763 |
42% |
| sowetanlive.co.za | 12,746,337 |
-11% |
3,166,146 |
4% |
Notable insights
- Overall traffic increased slightly in December with just over 1 billion page impressions and 87 million unique browsers measured across all Narratiive tagged sites in South Africa. This is however against the usual annual trend of approximately 15% month on month decline in web traffic for December. In contrast, this year traffic was up 3% month on month and 6% year on year.
- Content that performed well in December was largely focused COVID breaking news as the second wave hit South Africa in December. As a result, large domestic news sites again acted as the go-to resources for breaking news on the latest COVID news and potential restrictions imposed over the festive season.
Read the full report on the IAB SA website.