IAB SA NARRATIIVE REPORT


SOUTH AFRICA ONLINE
January 2021

Top 10 Websites

Website

Page views

PV MoM change

Unique browsers

UB MoM change

news24.com

124,036,639

21%

14,431,339

14%

timeslive.co.za

37,573,952

17%

8,327,730

18%

iol.co.za

37,655,944

33%

7,595,666

29%

BusinessTech.co.za

26,942,431

50%

7,302,552

28%

ewn.co.za

30,826,112

38%

5,331,376

16%

thesouthafrican.com

15,006,176

31%

4,695,5630

18%

gumtree.co.za

85,901,380

32%

4,595,101

19%

enca.com

15,012,123

35%

4,248,358

20%

dailymaverick.co.za

12,744,343

30%

3,525,527

39%

sowetanlive.co.za

14,111,888

11%

3,500,926

11%

Notable insights

  • January 2021 saw strong growth in overall traffic. This is in line with a seasonal increase in traffic, as people return to work after the December holidays. However, this increase was off a high base from record December traffic. Month on month, January saw a 16% growth in PVs while year on year there was a 4% increase in PVs.
  • This seasonal increase together with increased interest in breaking news around the second wave of Covid-19, meant all of the above top 10 sites saw a strong month on month growth.
  • Traffic generated from mobile devices continues to steadily increase. As a comparison, 68% of total traffic was generated from Mobile devices in 2019 versus 85% in January 2021.

Read the full report on the IAB SA website.


SOUTH AFRICA ONLINE
DECEMBER 2020

Top 10 Websites

Website

Page views

PV MoM change

Unique browsers

UB MoM change

news24.com

102,256,275

17%

12,713,534

18%

timeslive.co.za

32,172,018

26%

7,065,100

23%

iol.co.za

28,348,853

5%

5,908,994

-3%

BusinessTech.co.za

18,001,437

-14%

5,709,495

-5%

ewn.co.za

22,328,335

18%

4,589,095

16%

thesouthafrican.com

11,449,290

9%

3,972,870

11%

gumtree.co.za

65,265,096

-14%

3,874,423

-10%

enca.com

11,099,891

48%

3,539,399

40%

businessinsider.co.za

14,279,586

29%

3,204,763

42%

sowetanlive.co.za

12,746,337

-11%

3,166,146

4%

Notable insights

  • Overall traffic increased slightly in December with just over 1 billion page impressions and 87 million unique browsers measured across all Narratiive tagged sites in South Africa. This is however against the usual annual trend of approximately 15% month on month decline in web traffic for December. In contrast, this year traffic was up 3% month on month and 6% year on year.
  • Content that performed well in December was largely focused COVID breaking news as the second wave hit South Africa in December. As a result, large domestic news sites again acted as the go-to resources for breaking news on the latest COVID news and potential restrictions imposed over the festive season.

Read the full report on the IAB SA website.