Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don't Wait That is ...
Power of Print: 3 in 4 people in GB read newsbrands every week
Half the population in Great Britain read newsbrands via mobile ...
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a "social-media colusses" ...
Best of Print Ads: So the print story goes…
Two colleagues. One is chief creative officer. The other executive ...
Best of Print Ads: England’s uncomfortable truth
"The World Cup domestic violence ad is my winner" writes ...
Power of Print: Australians deeply distrust social media
This is according to a Roy Morgan survey that tested ...
Power of Digital: The NYT’s in-house ad-buying team
About a year ago, the New York Times hired managing director, ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research ...
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for ...
Best of Print Ads: Elegant, beautiful, ancient expression of advertising
With no winning "Best Ad" selected this week, guest judge ...
Power of Print: Sweden’s MittMedia builds its own robot journalist
Producing articles about every property sold is no easy feat, ...
Power of Print: The Ozone Project
The Ozone Project is a collaborative effort between Guardian News ...