This new and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.
The fused dataset, known as PAMS BRANDS 2018 has been released by all software bureaus, is fully integrated and brands appear exactly as they did in the single-source AMPS. FMCG brands can now be profiled for the first time on SEMs. There are 5 694 “brands” in CPS and of these 3 138 in 210 categories are included in fusion. However, many brands sell in multiple categories and after these are removed, there are 1,816 brands in the true sense of the word of customers having a relationship with the brand. Incredibly, a single household buys 136 brands per annum, that’s 2,38% or 1 in every 42 brands on the shelves.
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive […]
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held […]