Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Has the pandemic changed how to access news and information forever?
Print Media has seen significant disruption during the coronavirus pandemic ...
Facebook, German publisher Axel Springer strike global cooperation deal
BERLIN (Reuters) - Axel Springer and Facebook said on Monday ...
COVID-19 Barometer: Consumer attitudes, habits and expectations revisited
500 days after WHO first identified the COVID-19 virus in ...
Quo vadis, media decision-maker?
The past decade has brought both innovation and improvement in ...
A simplified view of a very complex world: the value of the PRC’s Lockdown Adspend & Audience Tracker
The Publisher Research Council’s Lockdown Adspend & Audience Tracker succinctly ...
Why consumers turn to trusted news media in times of crisis
First published in The Media Online, 4 March 2021. Being ...
What has happened to month-end trolley shopping?
Shopper behaviour has changed over the past year in response ...
#Q5: FUSION2020 — redefining “big data”
Originally published on Marklives.com, 15 February 2021 By Carey Finn. ...
Not all news is trusted news.
This time last year, I predicted that “at the dawn ...
FUSION 2020 is a giant leap forward for advertising and media decision-makers.
The new 4 WAY FUSION, the product of collaboration between ...
Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.
In line with our mission of providing the industry with ...
Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the ...