Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
PRC introduces the TOC – Technical Oversight Committee
In order to deliver credible and objective data, the Publisher ...
Best of Print Ads: #NotOutOfTheWater
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe ...
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return ...
Best of Print Ads: Duct tape sold seperately
CAMP2018 Adidas, Leaders get many followers Volkswagen, California Colosseum Altoids, ...
PRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, ...
Power of Print: One of the 7 best print ideas of the year
Rothco creates a world first, for press advertising, for Ireland's ...
The EU General Data Protection Regulation: Should South African Organisations Care?
The EU General Data Protection Regulation (GDPR) goes into effect ...
Power of Print: The Telegraph and Mastercard team up for UK media first
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard ...
Best of Print Ads: Six Winners
With no official selection of the best ad from guest judge ...
Power of Print: What goes over? and under? and above?
Newsworks also features its pick of the best ad on ...
Unilever threatens to pull adspend from platforms that ‘breed division’
Unilever and Procter and Gamble have challenged the digital media ...
Best of Print Ads: A leaflet a life saving hack
The PRC is a joint industry body whose primary objective is to ...