Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Power of Print / ROI

What the newspaper industry now needs to tell advertisers

May 30, 2018

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI.

You can read the article by clicking here.

 

 

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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