A core principle of media planning is to balance and assign ratings across the entire target market. PRC has developed Media Imperatives to do just this.

This tool enables users to segment one medium’s audience into Light, Medium and Heavy (LMH) users, and cross-tab with LMH users of a second medium.

In keeping with our commitment to providing data that media planners find useful and easy to access, we have pre-coded Media Imperatives onto the FUSION2020 survey, and it is available now on both Telmar and Clear Decisions.

Download the presentation (PDF)