The Publisher Research Council (PRC) commissioned InSites Consulting to conduct a study amongst online consumers. The sample was structured and weighted as per the PAMS 2019 online universe of South Africans. The findings reveal the mindsets, attitudes and beliefs of South Africans across a number of areas of interest and offer useful insights for advertisers and their agencies when planning campaigns.

Download the presentation (PDF)
Download the MAMS Questionnaire (PDF)