READing Strengths

‘Touchpoints’, a robust quantitative study comprising 1,000 respondents across seven major metro areas conducted in October and November 2018, reveals that in the automotive industry, print advertising scores highly on key touchpoints driving this category

Press Release

Readers at the heart of business strategy and four other publishing trends for 2020

One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. The […]

The more you Read the more you Earn

The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum […]

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