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‘Touchpoints’, a robust quantitative study comprising 1,000 respondents across seven major metro areas conducted in October and November 2018, reveals that in the automotive industry, print advertising scores highly on key touchpoints driving this category

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No matter the reading platform – quality content is key to advertising success

In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts […]

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