The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest […]
This effective example of a print advertising campaign is for McDonald’s with the Metro. Stay cool, calm and collect it
This is an article about Aftenposten and how it turned insight into an algorithm to change the notion of an “average user”.
About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms and plan campaigns based on reach. Here is The Financial Times […]
“Newspapers have broad reach and gravitas”. Four brands have utilised this quality by speaking “directly to customers (and influencers) in a topical and engaged environment.” KFC, Texco, Oxfam and Facebook […]
In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app that would enable its readers to engage with relevant, customised […]
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to tap into the 24.9 million multi-platform Newsbrands readers. Here are […]
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end […]
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]
When foreign correspondent to Turkey, Deniz Yücel’s “arrest sparked a deep crisis in Turkish-German relations,” his colleagues at Die Welt commemorated the first 300 days of his time with a design […]
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With the current spate of fake news, CEO Michele Levine explains […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from […]
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is “a great reactive ad” that was published in a newsbrand title.
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new […]
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the […]
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Study, points out that over […]
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 people in 37 markets were surveyed to create the “most […]
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
Rothco creates a world first, for press advertising, for Ireland’s largest telecom, eir. For the black spots campaign, click eir – black spots
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]