True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in ...
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
Power of Print: It’s too hot
This effective example of a print advertising campaign is for McDonald's with the Metro. Stay cool, calm and collect it
Power of Print: Aftenposten front-page algorithm succeeds on multiple fronts
This is an article about Aftenposten and how it turned insight into an algorithm to change the notion of an ...
Power of Print: Impressions of reach and frequency
About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms ...
Power of Print: Brands turn to newspapers in times of crisis
"Newspapers have broad reach and gravitas". Four brands have utilised this quality by speaking "directly to customers (and influencers) in ...
Power of Print: The trend of time spent
In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app ...
Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals ...
Power of Print: 13 million daily print newspaper readers
With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to ...
The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might ...