The Publisher Research Council (PRC) is a South African non-profit Joint Industry Council (JIC). It is funded by its member stakeholders, who are active in the print and digital publishing and advertising sectors.
The PRC produces relevant, accurate and useful research that guides advertising media decision-making for agencies and marketers.
Amongst its research products is the biennial Publisher Audience Measurement Survey (PAMS), which is a primary reading currency, designed to achieve an accurate measurement of reading behaviour across multiple platforms.
Another key product is the innovative FUSION research that combines, or fuses, data from different studies at a respondent level to provide richer, deeper consumer insights for more appropriate media advertising decision-making.
Socio-Economic Measure (SEM) is a product that depicts how South Africans live based on what they have access to in and near their homes. (Try the handy PRC SEM Calculator tool here to experience how it works.)
The PRC is at the forefront of media research in South Africa, with innovations such as readership flooding, fusion, multi-method currencies, income weighting and oversampling, geo-segmentation, automated planning tools and Media Imperatives and is firmly committed to delivering the most accurate and representative reader data to its advertising and media stakeholders.
The PRC provides more accurate, insightful research for improved media decision-making.