
About 15 months ago, the FT began creating an audience mapping tool for digital that would,
calculate audiences across platforms and plan campaigns based on reach.
Here is The Financial Times creates audience mapping tool to boost repeat ad sales
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Bureaux Contacts
PAMS data is available from the following media software bureaux:
Telmar
Jennifer Daniel
jdaniel@telmar.com
Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com
Eighty20
Andrew Fulton
andrew@eighty20.co.za
Infotools
Hilary Crowther
hilary@infotools.co.za