Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Power of Print: Impressions of reach and frequency

August 27, 2018

About 15 months ago, the FT began creating an audience mapping tool for digital that would,

calculate audiences across platforms and plan campaigns based on reach.

Here is The Financial Times creates audience mapping tool to boost repeat ad sales

More Articles

Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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