PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.
The ES forms the foundation to all media research in S.A. and establishes the adult universe in terms of geography & demographics.
Touchpoints is a robust quantitative study comprising 1,000 respondents across seven major metro areas conducted in October and November 2018.
The Synergy study was undertaken by GfK to measure the relative effects of different advertising strategies across media channels with particular focus on the impact that print plays in delivering a ROI.
BrandMapp looks at 25 599 economically active adults who live in households earning in excess of R25 000 per month. In short, it paints a unique picture of economically active South African.
This PRC and Nielsen CPS fused and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past three years.
Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation.
Project Media View is the evaluation of print media engagement and research to determine the attitudes and perceptions consumers have of print media.
In on-going, large sample studies over the past two years, Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts, leads to almost nine times more sales.