What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning Mitsubishi ad, Mark Tutssel judges that “the cymbal-banging monkey toy … reinforces the message.”
Creative: Parking Sensor Outlander. Client, Mitsubishi. Agency, Promoplan Santiago, Chile.
The runner-up winning ad is: Creative: They can go to jail for this. Client, Amnesty International. Agency, Havas Worldwide, Prague.
Creative: A Premier League with gay players shouldn’t be fantasy football. Client, Paddy Power. Agency, Officer&Gentleman, Madrid.
Creative: Be the hero when their heroes hide away. Client, Red Cross. Agency, MullenRowe, Romania.
Creative: Some chocolates are for eating. Client, IKEA. Agency, Acne, Sweden.
Creative: Drive KIA Sorento and make your own way. Client, KIA RBV. Agency, Mleite Agency, Brazil.
