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PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Best of Print Ads: A winning message

Aug 24, 2018

What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning Mitsubishi ad, Mark Tutssel judges that “the cymbal-banging monkey toy … reinforces the message.”

Creative: Parking Sensor Outlander. Client, Mitsubishi. Agency, Promoplan Santiago, Chile.

The runner-up winning ad is: Creative: They can go to jail for this. Client, Amnesty International. Agency, Havas Worldwide, Prague.

Creative: A Premier League with gay players shouldn’t be fantasy football. Client, Paddy Power. Agency, Officer&Gentleman, Madrid.

Creative: Be the hero when their heroes hide away.  Client, Red Cross. Agency, MullenRowe, Romania.

Creative: Some chocolates are for eating. Client, IKEA. Agency, Acne, Sweden.

Creative: Drive KIA Sorento and make your own way. Client, KIA RBV. Agency, Mleite Agency, Brazil.

 

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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