Research Studies

will be available by Thursday 9 April


PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.

Details & Downloads


This PRC and Nielsen CPS fused and comprehensive brand dataset is changing the face of research in this country while adapting to current consumer behaviour.

Details & Downloads

In 2018, we pioneered media research fusion in South Africa.
Read More

Our mission

The Publisher Research Council is a trusted collective that champions the written word by funding several large scale, expert studies a year to give marketers and media buyers facts at their fingertips as powerful rationale for supporting newspapers, magazines and online publishers with adspend. These highly accurate, multi million rand research studies, including the PAMS (Publisher Audience Measurement Survey), prove that readers of the written word have better brand recall and the highest {disposable} income and demonstrate that publishing platforms are trustworthy, brand safe environments for advertisers.

Our Reach

The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.
With PRC:

Latest news

Socio Economic Measure

PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast Research Council (BRC) have opened up access to its Socio […]

Reading is alive and well.

Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) Fusion 2019 survey has revealed that during the day, when […]

Readers at the heart of business strategy and four other publishing trends for 2020

One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. The […]

Read More

Our Numbers

Monthly readers
Percentage of adults
Unique Browsers

Our Team

Josephine Buys


Media and marketing pioneer Josephine Buys’ diverse career has placed her at the forefront of embracing media in a variety of industries and platforms, from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce…


Peter Langschmidt

Research Consultant

Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.