Research Studies

PRC PAMS 2019 is now available

PAMS

PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.

Details & Downloads

FUSION2020

Fusion is the future of media research.
Launched 18 November 2020

Details & Downloads

In 2018, we pioneered media research fusion in South Africa.
Read More

Our mission

The Publisher Research Council is a trusted collective that champions the written word by funding several large scale, expert studies a year to give marketers and media buyers facts at their fingertips as powerful rationale for supporting newspapers, magazines and online publishers with adspend. These highly accurate, multi million rand research studies, including the PAMS (Publisher Audience Measurement Survey), prove that readers of the written word have better brand recall and the highest {disposable} income and demonstrate that publishing platforms are trustworthy, brand safe environments for advertisers.

Our Reach

The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.
Average:
With PRC:

SOUTH AFRICA ONLINE - DECEMBER 2020

Website

Page views

PV MoM change

Unique browsers

UB MoM change

news24.com

102,256,275

17%

12,713,534

18%

timeslive.co.za

32,172,018

26%

7,065,100

23%

iol.co.za

28,348,853

5%

5,908,994

-3%

Latest News

Not all news is trusted news.

Not all news is trusted news.

This time last year, I predicted that “at the dawn of this new decade it is clear that traditional print...
Read More
FUSION 2020 is a giant leap forward for advertising and media decision-makers.

FUSION 2020 is a giant leap forward for advertising and media decision-makers.

The new 4 WAY FUSION, the product of collaboration between the PRC, BRC and Nielsen, launched to the industry last...
Read More
Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.

Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.

In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns,...
Read More

Our numbers

1238267589
Page Views
86588213
Unique Browsers
3.1
Average Visit Duration
(minutes)
14.3
Frequency - Page Views per Unique Browser
84
Mobile Rate Percentage
24
Percentage Change - Page Views
29
Percentage Change - Unique Browsers

Our Team

Josephine Buys

CEO

Media and marketing pioneer Josephine Buys’ diverse career has placed her at the forefront of embracing media in a variety of industries and platforms, from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce…

(more…)

Peter Langschmidt

Research Consultant

Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.

(more…)