Media ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined consistently deliver the greatest ROI for every R1 spent than any other medium.
Press Release
Until now media researchers have estimated the value of South ...
The Nielsen’s Advanced Analytics team has carried out numerous Media ...
This Marketing Week article, How newspapers can convince advertisers to return ...