Media ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined consistently deliver the greatest ROI for every R1 spent than any other medium.

Press Release

True reflection of South Africa’s top income earners in PAMS2019

Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in the Publisher Research Council’s Publisher Audience Measurement Survey (PAMS) 2019, […]

Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest […]

What the newspaper industry now needs to tell advertisers

This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]

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