The new 4 WAY FUSION, the product of collaboration between the PRC, BRC and Nielsen, launched to the industry last week. It contains an unprecedented 953 909 612 data points, […]
In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns, the Publisher Research Council (PRC) has developed a presentation on […]
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC’s Publisher Audience Measurement Survey (PAMS) as the basis for its […]
By Eve Pennington – independent media strategist. One of the things that turned me off listening to the news over the past few months during Covid was the masses of […]
The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system. iPort is a dashboard creation tool, which was recently […]
Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before the coronavirus changed everything, and particularly, the ability of researchers […]
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in the Publisher Research Council’s Publisher Audience Measurement Survey (PAMS) 2019, […]
(June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to drive retail sales has been reaffirmed, just as consumers are […]
The Publisher Research Council (PRC) were founded and are funded by the major publishers in South Africa to conduct audience measurement research. Heading up the PRC is Josephine Buys, a […]
Advertisers will benefit from continued use of trusted media By Josephine Buys Media has a key role to play in shaping how we think and act during these uncertain times. […]
Associated Media Publishing was one of the country’s best magazine media publishers By Josephine Buys It is with a heavy heart that I share these difficult words: Associated Media Publishing […]
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. As close to 200 media professionals […]