Not all news is trusted news.
This time last year, I predicted that “at the dawn of this new decade it is clear that traditional print ...
FUSION 2020 is a giant leap forward for advertising and media decision-makers.
The new 4 WAY FUSION, the product of collaboration between the PRC, BRC and Nielsen, launched to the industry last ...
Food & Grocery Retailers need to focus on consumers who can afford to purchase the brands they stock.
In line with our mission of providing the industry with insights to promote better media planning and increased advertising returns, ...
Collaboration between the PRC and the BRC boost TAMS TV household universe
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the PRC's ...
Have we forgotten how to check if it’s fake news or fact?
By Eve Pennington - independent media strategist. One of the things that turned me off listening to the news over ...
PRC launches iPort to give more users easy access to data.
The Publisher Research Council of South Africa and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort ...
PRC planning to move away from face-to-face interviews in line with global trends and technological innovations
Fieldwork for the most recent Publisher Audience Measurement Survey (PAMS) began in August 2019 and ended in early December, before ...
True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in ...
PAMS 2019: Inserts are integral to shopping
(June 2020) As South Africa eases lockdown levels and supply chains restart, the value of printed advertising inserts to ...
THE DOC AND THE GURU EP20: An Interview with Josephine Buys
The Publisher Research Council (PRC) were founded and are funded by the major publishers in South Africa to conduct audience ...