Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his arguments.
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Bureaux Contacts
PAMS data is available from the following media software bureaux:
Telmar
Jennifer Daniel
jdaniel@telmar.com
Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com
Eighty20
Andrew Fulton
andrew@eighty20.co.za
Infotools
Hilary Crowther
hilary@infotools.co.za