Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Readers at the heart of business strategy and four other publishing trends for 2020
One thing is absolutely clear: Readership research is in a ...
PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019
The Publisher Research Council (PRC), the Broadcast Research Council (BRC) ...
The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.
The newly refreshed PRC is proud to showcase the power ...
Instilling the joy of reading in SA’s children is a prime imperative
Instilling the joy of reading in SA’s children is a ...
#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis
This week's guest judges are Matthew Pullen and Jon Murray, ...
The power of the written word
Josephine Buys, PRC CEO By Josephine Buys, CEO, ...
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about ...
Josephine Buys appointed CEO of PRC
The Publisher Research Council (PRC) is delighted to announce that ...
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a ...
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council ...
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ...