Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Power of Print: Australian newspaper masthead readership is up 3.2%
Roy Morgan's Single Source survey of 50,014 Australians aged 14+ ...
The PRC is recruiting – General Manager
The Publisher Research Council is looking for a General Manager. ...
Independent KZN and Ad Connect testimonial
As members of the Ad-Connect Program, Simplex Radio, One Stop ...
Power of Print: Lidl scales back digital media investment after seeing poor ROI
After interrogating the digital spend for Lidl, head of Media ...
Best of Print Ads: Simple Ideas Make a Difference
These ads show that when a compelling argument is brought ...
Power of Print: New INMA report lays out digital subscriptions blueprint
At the recently held INMA Media Subscriptions Summit in London, ...
Best of Print Ads: The (ir)relevance of print
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives ...
Power of Print: Print in a digital world
This PrintPower article, A picture tells 110 words, contrasts print in a ...
Power of Print: More Australian women agree catalogues best media for alcoholic beverages
This Roy Morgan study found that catalogues are the media most ...
Power of Print: PrintPower Outlines the Facts
This PrintPower infographic highlights three inherent strengths of print.
Best of Print Ads: Conceptual Difference
The winner this week is KFC and the runner up ...
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: ...