Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Best of Print Ads: Journeys are more powerful than you think
"Journeys are more powerful than you think" is the pay-off ...
Best of Print Ads: Bacon, Pencils & Sherlock Holmes
Healthcare, washing machines and tailored furniture count too. This week's ...
Best of Print Ads: The best serving suggestion
Duo guest judges, Alfredo and Alberto, selected WOW Photos and ...
Best of Print Ads: The power of brand advertising that captures dwell time
Some ads increase dwell time through participation, creativity or imagination. ...
Best of Print Ads: Making clients’ dollars work harder
Guest Judge Bobby Pearce, CCO at David&Goliath, highlights the poignancy ...
“A magazine is a beautiful physical object that offers respite from social media”
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 ...
Best of Print Ads: Peace in 2018
With 2018 so close, print advertising can be both inspirational ...
Print Power: A Programmatic Case Study Integrating Online & Offline
This Print Power article unpacks a Programmatic case study, by the ...
Print Power: The Top Print Hits of the Year
Each campaign challenges us to re-think the magnitude of the ...
Best of Print Ads: An International Feast
From Dubai to Munich, Paris and Canada this week's print ...
Best of Print Ads: ‘Twas 13 Days To Christmas
All that the world needs for Christmas OTOS ENT Clinic: ...
Best of Print Ads: Inspiring ads for the holiday season
Foundation Abbe Pierre: Exclusion can include anyone Road Safety Authority ...