Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and the Association for Online Publishing. The Newsworks article outlines findings from the study and provides a presentation deck.
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Bureaux Contacts
PAMS data is available from the following media software bureaux:
Telmar
Jennifer Daniel
jdaniel@telmar.com
Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com
Eighty20
Andrew Fulton
andrew@eighty20.co.za
Infotools
Hilary Crowther
hilary@infotools.co.za