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PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Tracking Adspend and Audiences since lockdown

Aug 19, 2020

Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method currencies, income weighting, oversampling and geo segmentation.

The Covid-19 pandemic and subsequent lockdown have had an unprecedented impact on economic activity and advertising expenditure.

In our commitment to delivering the most accurate and representative data to the industry, we have produced this top line summary of expenditure and, where possible, audience changes with the comparable period of 2019.

 

Download the presentation. (PDF)

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Softcopy
Anton Haupt
anton@softcopy.co.za

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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