Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
SA research – It’s time for collaboration
By Karen Phelan, 25 October 2021 Many will remember 2013 ...
Collaboration the next frontier for media audience measurement
11 October 2021 - 07:00 Josephine Buys A significant portion ...
Josephine Buys, in her own words
This past Women's Month we've once again been reminded just ...
Celebrating women journalists – Week 3
Celebrating women journalists Spring is (almost) in the ...
Celebrating women journalists – Week 2
Celebrating women journalists We’ve compiled some pearls of ...
IAB SA Consumer News Usage and Behaviour report
The Interactive Advertising Bureau South Africa has released a follow ...
Celebrating women journalists
Celebrating women journalists To do our part in ...
New interim update to FUSION research improves relevance of media research data
Advertising decision makers now have access to Covid-era modelled media ...
Providing credible data for advertising decision making
MEDIA business owners, marketers and advertising placement strategists need access ...
SEM lifestyle indicator shows media planning acceptance
The innovative Socio-Economic Measure (SEM) aims to replace the old ...
Interactive Advertising Bureau South Africa Digital Landscape Report 2021
The Interactive Advertising Bureau South Africa has released the Digital ...
6 Reasons Why Print Media is an Important Part of Your Marketing Efforts
Looking for way to break through the communication barrier between ...