IAB SA NARRATIIVE REPORT
BrandMapp / Media Reports / Primary Research / Read To Remember
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on firstname.lastname@example.org.
Action: GfK Marketing Mix Evaluator Synergy Presentation
Measuring the Effectiveness of Print Media in an Integrated Media Plan
PAMS data is available from the following media software bureaux:
Nielsen Clear Decisions
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