Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Primary Research
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
PAMS 2017 LAUNCH PRESENTATION
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
PAMS 2017 QUESTIONNAIRE
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Print Power: A Programmatic Case Study Integrating Online & Offline
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Print Power: The Top Print Hits of the Year
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Scandinavia Emerges as Gold Standard in Digital Subscriptions
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a […]
The Reading Revolution: React, Re-Position, Re-Calibrate
The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October […]
Proof That Magazine Media Still Deliver the Best Results for Advertisers
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar’s The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine […]
Readers View Advertising As Part Of The Reading Experience
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
The Book of Evidence Proves the Power of Print
In 2016, Ireland’s Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results “proved without doubt the strong return on Investment that print media […]
Study Suggests Print Magazine Ads Establish Deeper Brand Connection
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Measuring the Effectiveness of Print Media in an Integrated Media Plan
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across […]
Depth: The BrandMapp 2017 Print Media Report
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media Report
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]
Engaged: Media View Presentation by Kantar TNS
Results from a Media View study conducted by Kantar TNS are available in this presentation: Media View Presentation
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017
Establishment Survey Questionnaire 2017
The Establishment Survey Questionnaire – First Wave ES Questionnaire Jul-Dec 2016
The Establishment Survey Presentation: July-December 2016 Results
The Establishment Survey Results Presentation ESTABLISHMENT SURVEY 2017