Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in the Publisher Research Council’s Publisher Audience Measurement Survey (PAMS) 2019, […]
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a […]
The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data Research Forum (PDRF) 2017 Symposium in Madrid on 18 October […]
The proof is simple: “magazine brands help tell stories and sell products for advertisers”. This article illustrates how and why. Proof that magazine media still deliver the best results for […]
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
Jeremy Maggs, of Tiso Blackstar’s The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the South African magazine market remains durable as readers report magazine […]
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
In 2016, Ireland’s Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results “proved without doubt the strong return on Investment that print media […]
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across […]
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media Report
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]
Results from a Media View study conducted by Kantar TNS are available in this presentation: Media View Presentation
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017
The Establishment Survey Questionnaire – First Wave ES Questionnaire Jul-Dec 2016
The Establishment Survey Results Presentation ESTABLISHMENT SURVEY 2017