Collaboration the next frontier for media audience measurement
11 October 2021 - 07:00 Josephine Buys A significant portion of advertising placement decisions are guided by comprehensive consumer behaviour ...
IAB SA Consumer News Usage and Behaviour report
The Interactive Advertising Bureau South Africa has released a follow up to the IAB SA Digital Landscape report, the IAB ...
New interim update to FUSION research improves relevance of media research data
Advertising decision makers now have access to Covid-era modelled media research The Publisher Research Council (PRC), Broadcast Research Council (BRC) ...
Providing credible data for advertising decision making
MEDIA business owners, marketers and advertising placement strategists need access to credible research data about media usage and behaviour because ...
Interactive Advertising Bureau South Africa Digital Landscape Report 2021
The Interactive Advertising Bureau South Africa has released the Digital Landscape Report 2021. Download the report
6 Reasons Why Print Media is an Important Part of Your Marketing Efforts
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy ...
Has the pandemic changed how to access news and information forever?
Print Media has seen significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news ...
Facebook, German publisher Axel Springer strike global cooperation deal
BERLIN (Reuters) - Axel Springer and Facebook said on Monday that they had agreed on a global cooperation deal under ...
COVID-19 Barometer: Consumer attitudes, habits and expectations revisited
500 days after WHO first identified the COVID-19 virus in China, how are people around the world feeling? Kantar’s ...
PRC Contribution: Condé Nast Covid-19 Panel August 2020
Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media ...