Adspace24 brings together the strengths and industry knowledge of Ads24 and The SpaceStation to offer integrated, cross-platform communication opportunities that span the Media24 News offering. This gives clients access to the audiences of more than 60 trusted news brands, that leverage digital media, print, television, content marketing and insights to drive a brand’s message home.
“In a world of always-on, increasing digital content consumption on multiple platforms, media owners have evolved from offering clients purely digital or print only advertising to supplying marketing communication solutions across formats and channels,” says Ishmet Davidson, CEO: Media24. “The demand, accelerated by the pandemic, is for solutions that deliver the right marketing message to the right audience effectively and cost-effectively.
“Our publishing model integrates formats, platforms and channels, taking the content reach of our legacy (formerly print-only) national brands way beyond ink on paper,” says Davidson. “It paved the way for also consolidating our commercial operations accordingly into a one-stop service hub for integrated solutions across our portfolio of trusted brands.”
Media24’s daily, Sunday and local platforms reach most target segments in South Africa, and Adspace24 provides seamless access to these platforms.