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PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Measuring the Effectiveness of Print Media in an Integrated Media Plan

Apr 25, 2017

The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across the FMCG and Services markets in the Euro-Zone.

BrandScience

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Softcopy
Anton Haupt
anton@softcopy.co.za

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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