IAB SA NARRATIIVE REPORT
Primary Research / Read To Remember / Synergy
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI.
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Engaged: Media View Presentation by Kantar TNS
Depth: The BrandMapp 2017 Print Media Report
PAMS data is available from the following media software bureaux:
Nielsen Clear Decisions
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