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Primary Research / Read To Remember / Synergy

Action: GfK Marketing Mix Evaluator Synergy Presentation

April 24, 2017

This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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