Trust in Me(dia) – why it matters
During Adspace24’s recent webinar, “We have great news,” Flux Trends partner Bronwyn Williams looked at the importance of trust in ...
Pamphlets pack a punch
Media24’s online panel, Forum24, recently conducted a survey to update our findings on the effectiveness of pamphlets – and found ...
Collaboration the next frontier for media audience measurement
11 October 2021 - 07:00 Josephine Buys A significant portion of advertising placement decisions are guided by comprehensive consumer behaviour ...
New interim update to FUSION research improves relevance of media research data
Advertising decision makers now have access to Covid-era modelled media research The Publisher Research Council (PRC), Broadcast Research Council (BRC) ...
Providing credible data for advertising decision making
MEDIA business owners, marketers and advertising placement strategists need access to credible research data about media usage and behaviour because ...
6 Reasons Why Print Media is an Important Part of Your Marketing Efforts
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy ...
Has the pandemic changed how to access news and information forever?
Print Media has seen significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news ...
COVID-19 Barometer: Consumer attitudes, habits and expectations revisited
500 days after WHO first identified the COVID-19 virus in China, how are people around the world feeling? Kantar’s ...
Why consumers turn to trusted news media in times of crisis
First published in The Media Online, 4 March 2021. Being in lockdown during the initial stages of the Covid-19 crisis ...
Reading is alive and well.
Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) ...