Trust in Me(dia) – why it matters
During Adspace24’s recent webinar, “We have great news,” Flux Trends partner Bronwyn Williams looked at the importance of trust in ...
First-party data is back in vogue – here’s why
By Josephine Buys, PRC CEO I wrote in 2016: "First-party data is information collected by digital publishers about their visitors' ...
The Media Yearbook 2022
The Media Yearbook 2022 is out now. Click on the cover to read the magazine.
Agile, cross-platform and collaborative: Media24 launches Adspace24
Media24 is evolving its sales division to meet the challenges facing today’s media landscape – and those of tomorrow. ...
SA research – It’s time for collaboration
By Karen Phelan, 25 October 2021 Many will remember 2013 as the start of the collapse of single source data ...
Josephine Buys, in her own words
This past Women's Month we've once again been reminded just how much society as a whole needs to correct the ...
Celebrating women journalists – Week 3
Celebrating women journalists Spring is (almost) in the air and we have more reasons to celebrate and recognise ...
Celebrating women journalists – Week 2
Celebrating women journalists We’ve compiled some pearls of wisdom from the #WomenInJournalism featured this past week by the ...
Celebrating women journalists
Celebrating women journalists To do our part in honouring this Women’s Month, we are celebrating #WomenInJournalism in August. ...
SEM lifestyle indicator shows media planning acceptance
The innovative Socio-Economic Measure (SEM) aims to replace the old Living Standards Measure (LSM) as an indicator of how people ...