What has happened to month-end trolley shopping?
Shopper behaviour has changed over the past year in response to the new economic, societal and psychological dynamics largely triggered ...
#Q5: FUSION2020 — redefining “big data”
Originally published on Marklives.com, 15 February 2021 By Carey Finn. We catch up with Josephine Buys, Publisher Research Council (PRC) ...
Tracking Adspend and Audiences since lockdown
Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method ...
PRC Contribution: Condé Nast Covid-19 Panel August 2020
Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media ...
Reading is alive and well.
Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) ...
Readers at the heart of business strategy and four other publishing trends for 2020
One thing is absolutely clear: Readership research is in a period of disruption and will continue its road to transformation ...
PRC, BRC and Kantar TNS have mutually agreed to cease production of the Establishment Survey from the end of December 2019
The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high ...
The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.
The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and ...
Instilling the joy of reading in SA’s children is a prime imperative
Instilling the joy of reading in SA’s children is a prime imperative The statistics are deeply concerning. Eight out of ...