#BestPrintAds: Marmite, Elanco, sécurité routière, IKEA, Entel and Rape Crisis
This week's guest judges are Matthew Pullen and Jon Murray, associate creative directors at RPA, Los Angeles. Winner: Marmite. People have ...
The power of the written word
Josephine Buys, PRC CEO By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 ...
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional ...
Josephine Buys appointed CEO of PRC
The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has ...
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for ...
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS ...
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
Best of Print Ads: The nocturnal safari of Piscilago colsubsidio
The Burger King print campaign is the winner for its clarity and simplicity. Trustpower's Enter Safe creative is the runner-up ...
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch ...
Power of Print: It’s too hot
This effective example of a print advertising campaign is for McDonald's with the Metro. Stay cool, calm and collect it