Providing credible data for advertising decision making
MEDIA business owners, marketers and advertising placement strategists need access to credible research data about media usage and behaviour because ...
SEM lifestyle indicator shows media planning acceptance
The innovative Socio-Economic Measure (SEM) aims to replace the old Living Standards Measure (LSM) as an indicator of how people ...
Interactive Advertising Bureau South Africa Digital Landscape Report 2021
The Interactive Advertising Bureau South Africa has released the Digital Landscape Report 2021. Download the report
6 Reasons Why Print Media is an Important Part of Your Marketing Efforts
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy ...
Has the pandemic changed how to access news and information forever?
Print Media has seen significant disruption during the coronavirus pandemic and there are signs of changing consumer relationships with news ...
Facebook, German publisher Axel Springer strike global cooperation deal
BERLIN (Reuters) - Axel Springer and Facebook said on Monday that they had agreed on a global cooperation deal under ...
COVID-19 Barometer: Consumer attitudes, habits and expectations revisited
500 days after WHO first identified the COVID-19 virus in China, how are people around the world feeling? Kantar’s ...
Quo vadis, media decision-maker?
The past decade has brought both innovation and improvement in local audience research. This was largely achieved through the establishment ...
A simplified view of a very complex world: the value of the PRC’s Lockdown Adspend & Audience Tracker
The Publisher Research Council’s Lockdown Adspend & Audience Tracker succinctly reports on critical adspend and audience information during COVID-19. It ...
Why consumers turn to trusted news media in times of crisis
First published in The Media Online, 4 March 2021. Being in lockdown during the initial stages of the Covid-19 crisis ...