The Publisher Research Council (PRC), the Broadcast Research Council (BRC) and TNS announce that after 3 years of providing high quality Establishment Survey insights to the media industry, they have mutually agreed to cease production of the survey from the end of December 2019. The last deliverable will be made available to the industry in March 2020 for the last half year results for 2019. This decision comes following a review of the shifting media and marketing research landscape in South Africa and the need for greater collaboration across all bodies.
The PRC, BRC and TNS partners are proud of the part that the Establishment Survey has played in modernising the SA media industries’ data. The introduction of the new Socio-Economic Measure -SEM 2018TM, developed by Neil Higgs and team, was an industry leading initiative on accurately measuring socio-economic indicators in South Africa. Representatives from the PRC and BRC complimented TNS on the work done in replacing LSMs, the entrenched but outdated population segmentation model, with SEMs; which accurately reflect the real economic consumer landscape in terms of numbers as well as ethnic and geographic make-up.
The PRC, BRC and TNS decision to cease production of the ES data is mutual and our parting amicable, in order to enable the BRC and PRC to future proof the study to better meet the needs of the media and marketing industry, engage with industry players towards standardisation across all studies and explore the possibility of a joint survey that will holistically meet the needs of all key stakeholders.
Publisher Research Council (PRC) DNA
The Publisher Research Council (PRC) of South Africa provides innovative ‘gold standard’ Reader Audience Measurement founded on global and local best-in-class practice, expertise and resources. It conducts large scale, representative audience and reading efficacy research on behalf of its members. As a non-profit company representing the interests of print and online publishers in South Africa, the PRC’s research is conducted to gain an understanding of published media usage in South Africa, providing information to individual titles for internal use by members, as well as insights vital to advertisers and their agencies. It was established as a Joint Industry Council in 2016 with representation from advertising and media agencies who continue to provide important feedback and advice on technical committees. The council is held by publishing companies that collectively own over 700 titles. Current members include Tiso Blackstar Group, CTP Caxton, Independent Media, Media24, Mail & Guardian and Associated Media.
Issued on behalf of PRC by Stone Soup Public Relations
011 447 7241, karen@stonesoup.co.za
The Broadcast Research Council of South Africa (BRC)
The Broadcast Research Council of South Africa (BRC) is a non-profit industry body committed to excellence, transparency and innovation in Television and Radio Audience Measurement. Its goal is to serve the broader Marketing and Media fraternity in South Africa and to continually add value. Collaboration and open lines of communication are paramount to its existence. The BRC commissions and oversees the delivery of identified broadcast and/or related industry research and thus provides objective, transparent, best in class data, which caters to the audience measurement needs of the Radio, Television, Marketing and Media industries of South Africa. The BRC was established in 2015 by its members who represent the Television and Radio Broadcasters of South Africa, and continues to support and foster, where appropriate, additional collaborative industry-wide research for the benefit of all stakeholders.
