The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and provide insights on consumer media habits and preferences, media usage throughout the day on different devices and usage of different media at the same time.
Unique Event, Unparalleled Insights
This event is the first of its kind and will provide outstanding planning insights to planners and advertisers, enabling you to maximise both media and device synergy to increase your ROI.
New Data, New Business Vision
The data obtained from this survey is the largest and most robust sample of FMCG brand penetration, profile and volumes in the SA marketplace, which means that as a marketer, media agency and/or publisher, you will have access to the most unique and authentic brand consumption behaviour and longitudinal digital behaviour.
We pioneered media survey fusion in South Africa last year and since fusing a digital study to this, marketers, media agencies and publishers will now have a more extensive understanding of consumer digital behaviour.
‘This ‘day in the life’ data at a brand level will provide unsurpassed planning insights to planners and advertisers, enabling them to maximise both media and device synergy to increase advertising ROI,’ says PRC CEO Josephine Buys.
Join us for breakfast as we present this valuable data and key insights to help you maximise your ROI
Attendance is free, but there are limited spaces available.
Johannesburg
Date: 15 November 2019
Venue: Bryanston Country Club
Address: 63 Bryanston Drive, Sandton
From 08h30 – 10h00
Can’t make it? Why not join us via Zoom here
Cape Town
Date: 19 November 2019
Venue: Inner City Ideas Cartel at The Old Foundry
Address: 1 Sand Hill Road, Cape Town, 8000
From 08h30 – 10h00
Can’t make it? Why not join us via Zoom here
Registration for the event will close once all spaces are filled. For more information, visit our website and follow us on Facebook, Twitter and LinkedIn for more.
