Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research into reading behaviour, the habits of those with the greatest ...
Why Print Offers Something Advertisers Covet
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn ...
Magazines Drive Purchase Decisions
TouchPoints Factoid - Magazine Use
Measuring the Effectiveness of Print Media in an Integrated Media Plan
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by ...
Depth: The BrandMapp 2017 Print Media Report
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive ...
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign ...
Engaged: Media View Presentation by Kantar TNS
Results from a Media View study conducted by Kantar TNS are available in this presentation: Media View Presentation
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum ...
READ: Publisher Research Council Research Presentation
The PRC's Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this ...