AMPS Attitudes Segmentation Users Guide | 2010
For instance, one can access those who “strongly agree” that “Advertising tells you about the benefits of products and services” ...
SAARF Attitudes User Guide | June 2013
Attitudes are complex and there is no simple way of defining them. Allport’s (1935:810) definition, based on an extensive review ...
WAN IFRA World Press Trends | 2014
The definitive guide to the global newspaper industry, in numbers, trends and changes.

