Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Why Print Offers Something Advertisers Covet
A PrintPower article by Director Scott Manson of OgilvyOne on the ...
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the ...
Magazines Drive Purchase Decisions
TouchPoints Factoid - Magazine Use
Measuring the Effectiveness of Print Media in an Integrated Media Plan
The Measuring the Effectiveness of Print Media in an Integrated ...
Depth: The BrandMapp 2017 Print Media Report
For a branded view of this report and the 250 ...
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that ...
Engaged: Media View Presentation by Kantar TNS
Results from a Media View study conducted by Kantar TNS ...
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more ...
READ: Publisher Research Council Research Presentation
The PRC's Peter Langschmidt and experts from TNS Kantar, GfK ...
The act of Reading delivers a focused and engaged consumer
The Publisher Research Council's (PRC) latest South African research - ...
Establishment Survey Questionnaire 2017
The Establishment Survey Questionnaire - First Wave ES Questionnaire Jul-Dec ...
The Establishment Survey Presentation: July-December 2016 Results
The Establishment Survey Results Presentation ESTABLISHMENT SURVEY 2017