Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Power of Print: It’s time to reinvent news media audience measurement
Last year, 46% of the total US adult population still ...
PAMS – validated and live
After a period of intense data validation, The Publisher Research ...
Best of Print Ads: In praise of straight, clever print
"Print that is just print" is what this week's guest ...
Power of Print: Coca-Cola’s new print ad is… pure poetry
Print delivers a message with a confidence that underlines the ...
Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart ...
Best of Print Ads: Always make the point
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and ...
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, "found that ...
Stuff New Zealand Shares its Revenue Diversification Transformation
Neighbourly, Stuff Fibre and energyclubnz are the three business units ...
Best of Print Ads: Six clients, Six Countries
http://www.bestadsontv.com/ad/93332/Audi-Saint-Patricks-Day-Snakes http://www.bestadsontv.com/ad/93352/Penguin-Random-House-Che http://www.bestadsontv.com/ad/93269/Ticket-To-The-Moon-Beach-Moon http://www.bestadsontv.com/ad/93335/Miyabi-The-Beauty-Of-Sharpness-2018-Saumon http://www.bestadsontv.com/ad/93293/DEFENDER-Lion http://www.bestadsontv.com/ad/93004/Her-Majestys-Prison-Probation-Service-If-It-Was-Easy-We-Wouldnt-Need-You-1
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale's blog explores how head of audience at The ...
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen ...
Australians prefer radio for breakfast, TV after dinner
This market research update from Roy Morgan shows that 27.9% ...