Power of Digital: More Americans increasingly prefer mobile devices for news
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows ...
Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don't Wait That is the campaign the Wall Street Journal launched in October last ...
Power of Print: 3 in 4 people in GB read newsbrands every week
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo ...
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a "social-media colusses" as this Bloomberg opinion piece highlights. However, the Editorial Board ...
Best of Print Ads: So the print story goes…
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are ...
Best of Print Ads: England’s uncomfortable truth
"The World Cup domestic violence ad is my winner" writes guest judge Christie Cooper. Engagement and quality of attention are ...
Power of Print: Australians deeply distrust social media
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With ...
Power of Digital: The NYT’s in-house ad-buying team
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is "a great reactive ad" that ...