Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Best of Print Ads: Money that grows on trees
The theme in Sharon Edmondston's selection of the best print ads ...
Best of Print Ads: The best six
This week the best print ads selected by guest judge ...
Best of Print Ads: Print offers multiple opportunities to see
Guest judge, Javier Campopiano, believes that the best print ads ...
Best of Print Ads: What do health and ice cream have in common?
The power of print advertising: to build and strengthen brand ...
The best print is innovative print
The best print advertising utilises the inherent strengths of the ...
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature ...
How to manoeuvre through 2018 and come out the other side
Natasha Fourie is a strategist at The Space Station and ...
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered ...
PAMS 2017 LAUNCH PRESENTATION
The PRC launched its new Publisher Audience Measurement Survey (PAMS) ...
PAMS 2017 QUESTIONNAIRE
The PAMS 2017 questionnaire was in field from July-November 2017 ...
Best of Print Ads: True Fans Know Their Brand
Print advertising can creatively utilise brand recognition, as evident in ...
Best of Print Ads: Journeys are more powerful than you think
"Journeys are more powerful than you think" is the pay-off ...