Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
Best of Print Ads: Elegant, beautiful, ancient expression of advertising
With no winning "Best Ad" selected this week, guest judge Eugen Suman reminisces that these days, "you rarely find print ...
Power of Print: The Ozone Project
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches ...
Best of Print Ads: Lara Page, Ellen Musk and Jenny Bezos
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. ...
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print ...
Power of Print: What goes over? and under? and above?
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Best of Print Ads: A leaflet a life saving hack
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included ...
Power of Print: Lidl scales back digital media investment after seeing poor ROI
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that "the digital media marketplace" has so ...