Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch ...
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
With no winning "Best Ad" selected this week, guest judge Eugen Suman reminisces that these days, "you rarely find print ...
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches ...
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. ...
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print ...
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included ...
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that "the digital media marketplace" has so ...