Best of Print Ads: Elegant, beautiful, ancient expression of advertising
With no winning "Best Ad" selected this week, guest judge Eugen Suman reminisces that these days, "you rarely find print ...
The power of the written word
"Which works best - text or images?" This self-titled Newsworks article compares the data between ads that are text only, ...
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs ...
Power of Digital: Over 40% of Latin American women break digital ceiling
An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native ...
Power of Digital: Reuters Institute Digital News Report 2018
The Reuters Institute for the Study of Journalism at Oxford has published its seventh annual Digital News Report. More than 74,000 ...
Best of Print Ads: Lara Page, Ellen Musk and Jenny Bezos
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. ...
What the newspaper industry now needs to tell advertisers
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print ...
Power of Print: Lidl scales back digital media investment after seeing poor ROI
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that "the digital media marketplace" has so ...
Best of Print Ads: The (ir)relevance of print
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week's selection of the ...
Power of Print: More Australian women agree catalogues best media for alcoholic beverages
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search ...