Reading is alive and well.
Global Research conducted by Nielsen for the Publisher Research Council (PRC) for its PAMS Brands People Products & Platforms (PPP) ...
Power of Print: Impressions of reach and frequency
About 15 months ago, the FT began creating an audience mapping tool for digital that would, calculate audiences across platforms ...
Power of Print: New Zealand’s Stuff showcases its redesigned newspapers
Stuff is New Zealand's largest media company and in April this year it embarked on a campaign to re-design all ...
Best of Print Ads: First prize for safety
This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. ...
Power of Print: Curating a beautifully designed read
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the ...
Best of Print Ads: Print advertising for the voiceless
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those ...
Power of Print: The PAMCo study’s print solutions
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and ...
Power of Print: Newsrooms make readers, not money
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle ...
Power of Print: 3 in 4 people in GB read newsbrands every week
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...