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PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Power of Digital: Over 40% of Latin American women break digital ceiling

June 21, 2018

An increasing number of Latin American women, from Argentina, Brazil, Colombia and Mexico are breaking the glass ceiling and starting-up digital native media companies. In fact, this Inflection Point Studypoints out that over 40% of women in 2018, are founders of their own media companies. Patricia Torres-Burd, Vice President of UBC International Media Consulting,  highlighted this up-take as a surprise finding from the study. More of her comments on other key findings were made at the INMA Conferencia de Medios Latinoamerica.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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