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PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

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Research Studies

PRC PAMS 2019 is now available

PAMS

PAMS is the reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising and space.

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Research Studies

Conducting numerous annual studies to measure and track all reading platforms to enable the buying and selling of advertising.

FUSION2020

Fusion is the future of media research. Launched 18 November 2020

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In 2018, we pioneered media research fusion in South Africa.

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Our Mission

“The Publisher Research Council is a trusted collective that champions the written word by funding several large scale, expert studies a year to give marketers and media buyers facts at their fingertips as powerful rationale for supporting newspapers, magazines and online publishers with adspend. These highly accurate, multi million rand research studies, including the PAMS (Publisher Audience Measurement Survey), prove that readers of the written word have better brand recall and the highest {disposable} income and demonstrate that publishing platforms are trustworthy, brand safe environments for advertisers.”

Our Reach

The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.

Average: 30%
With PRC: 95%

SOUTH AFRICA ONLINE
April 2022 Top Websites

Website Page views PV MoM change Unique browsers UB MoM change
news24.com 84,669,084 18% 10,759,363 11%
timeslive.co.za 22,162,742 12% 5,122,393 8%
BusinessTech.co.za
15,901,406 30% 4,961,940 23%
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Our Numbers

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Management

Peter Langschmidt

Research Consultant

Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.

He is currently on the IAB Measurement Council and the lead consultant to the Publisher Research Council. The PRC conduct audience and efficacy research for all of the major newspaper, magazine and website publishing groups in South Africa, as well as the smaller independent publishers.

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